In an effort to further boost its cloud computing capabilities for small-to-medium-sized businesses, Intuit has acquired the Chicago-based startup company itDuzzit for an undisclosed amount.
itDuzzit isn’t your typical provider of cloud-based services, however. Instead, they offer what’s known as “if this then that” (IFTTT) services. The easiest way to describe IFTTT services is that it’s a combination of web and mobile applications integrated together on the cloud. Intuit’s goal with the acquisition is to add itDuzzit’s IFTTT capabilities to its Quickbooks platform. “This acquisition brings us closer to achieving our mission of helping every small business app connect to the QuickBooks platform,” said Avi Golan, VP and GM, Intuit Partner Platform.
So, what should you expect if you are already a customer or client of itDuzzit? Details of the acquisition remain undisclosed, but Intuit confirmed that it would not be taking down the itDuzzit platform. You can rest assured knowing the service will continue to operate and function as intended.
Of course, Itduzzit isn’t the only player in the IFTTT market. One of its direct competitors is Zapier, which offers a similar service linking web and mobile services to the same platform using cloud technology. Itduzzit stands above the rest, however, in several ways, including its sophisticated, user-friendly integration that requires little-to-no coding. It’s often difficult for small businesses to use services such as this due to the steep learning curve.
Thankfully, Itduzzit solves this problem by offering a quick and easy solution that anyone can use, regardless of his or her experience level. It’s an incredibly easy to use service that integrates seamlessly, without the need for extensive coding. And now that Intuit owns this service, we’ll likely see it implemented in Quickbooks and other Intuit products.
Intuit announced the acquisition of itDuzzit on the official company blog, saying the following:
“I have very good news – Intuit has acquired itDuzzit! As you may know, itDuzzit is a cloud-centric integration platform that offers tools and pre-built integration solutions for hundreds of web-based and mobile applications.
Beyond purchasing the technology, we are really happy to welcome itDuzzit’s two founders– Joe Dennis and Steve Mendoza to Intuit. Joe and Steve created the core technology that makes it simple and fast to sync data between cloud applications – connecting apps in minutes.”
What are your thoughts regarding Intuit’s acquisition of Itduzzit? We’d love to hear your opinions in the comments section below!