Statistics show over half of all small businesses will fail within their first five years. To prevent this from happening to your small business, you need a strong marketing strategy. By following these six marketing tips, you can bolster your small business’s presence to achieve greater success.
#1) Create Social Media Profiles
Even if you have a personal profile on all the leading social media networks, you should still create profiles under your small business’s name. Prospective customers will often search for small businesses on Facebook, Twitter and other social media networks. By maintaining active social media profiles, these users will be able to find your small business more easily.
#2) Sponsor Local Activities and Events
Don’t underestimate the value of local sponsorships. By sponsoring activities and events in your city, you’ll reach more prospective customers, some of whom may choose your small business the next time they need a product or service you sell. Sponsorships typically aren’t free, but they are well worth the investment when marketing a small business.
#3) Hand Out Business Cards
Even in today’s digitally connected landscape, business cards are still a useful marketing tool for small businesses. When you encounter a prospective customer, you can provide him or her with a business card. Considering that business cards typically cost just pennies to produce, it’s a small price to pay to spread the word about your small business.
#4) Launch a Website
Of course, you can use a website to market and promote your small business. Not all prospective customers will use social media to search for your business. Some may use a search engine like Google or Bing. Assuming your small business has a website, these prospective customers can find your small business more easily.
#5) Create an Email Newsletter
Email has become of the most commonly used communication channels in the world. As a result, it shouldn’t come as a surprise to learn that an email newsletter can improve your small business’s marketing strategy. With an email newsletter, you can collect the email addresses of prospective customers. Once collected, you can then send them emails containing advertisements for your small business’s products or services.
Finally, networking offers a simple yet effective way to market your small business. Regardless of where your small business operates, there are probably networking events available. During these events, you can meet other business owners, as well as prospective customers, to further grow your small business.
Have any other small business marketing tips that you’d like to share? Let us know in the comments section below!