Are you struggling to scale your small business? The ability to grow and scale is a defining characteristic of all successful businesses. By scaling your small business’s operations, you’ll naturally reach more customers and generate more sales. While scaling sound may difficult, though, it doesn’t have to be. Below are five super simple ways to scale your small business.
#1) Create a Referral Program
A referral program is a highly effective tool for small businesses. Statistics show that referrals are 30% more likely to make a purchase and have a 16% higher lifetime value than traditional leads. How to do you create a referral program exactly? Basically, a referral program is any type of incentivized program in which customers are rewarded for driving new customers, also known as referrals, to your small business.
#2) Launch a Website
If you haven’t done so already, consider launching a website for your small business. Even if you don’t intend to sell products or services online, you can still use a website to promote your small business, as well as its locally sold products or services. When a prospective customer performs an online search for your small business’s name, he or she may stumble upon its website.
#3) Target New Locations
Of course, targeting new locations can help to scale your small business. Some small businesses focus strictly on their surrounding city or region, neglecting to sell their products or services in other areas. If you’re willing to target new locations, though, you’ll discover it’s a highly effective way to scale your small business.
#4) Invest in Automation
Automation is perhaps one of the most effective ways to scale a small business. Granted, you can’t automate all of your small business’s day-to-day operations, but there are certain tasks that can and should be automated. Sending invoices or receipts, for example, can be automated using accounting software. Rather than manually creating each and every invoice or receipt, accounting software can take this burden off your shoulders through automation. Along with the other tips listed here, this will help to scale your small business.
#5) Sell to Existing Customers
You shouldn’t focus your marketing efforts strictly on new customers. Selling to existing customers can actually prove more worthwhile because they are easier to convert. According to Harvard Business Review, it costs up to 25 times more money for a small business to sell to a new customer than an existing customer.
Have anything else that you’d like to add? Let us know in the comments section below!